Call for entries ad for landscape architects and environmental designers to submit entries for the new Olympic Sculpture Park at the Seattle Art Museum.
The Tiger Woods Learning Center was established to take learning beyond the classroom. To give kids in the Aneheim area a broader perspective of the world, without going too far from home. Advertising campaign included print, on-site, promotions, banners, wayfinding, and environmental graphics.
The strategy of the campaign was to portray the real drivers just after a race. Dirty, gritty, real. Driving home the fact that these guys are everyday heros on and off the track.