OPPORTUNITY
Scotch is the most gifted spirit, 1 in 5 purchases made with gifting in mind.
INSIGHT
Millennials search for terms like “unique gifts” at a much higher rate than other audiences. This makes a lot of sense, because Millennials tend to celebrate individuality and use purchases to express who they are.
IDEA
We created an easy yet memorable custom message gifting solution. Think Mad Libs meets Magnetic Poetry. Each gift of Dewar’s 12 was customizable for the recipient with a premium feel. Giving the impression that thought/effort went into their gift selection while satisfying their unique scotch need state.