Every Inkling Makes a Difference
Partnered with THE LORAX movie to develop a global promotional overlay to sell HP supplies and get HP more credit for being green. We added our own touch with the blockbuster concept of Every Inkling Makes a Difference. Customers found simple ways to help the environment while learning about the green efforts of HP. A bonus for us – turning other agencies green with envy.
Every time you make a conscious effort to help the environment. That's an inkling. Every time you purchase a printer that uses less energy. That's an inkling. Every time you recycle your printer or toner cartridges. That's an inkling. Every time you print only what you need, and only when you need it. that's an inkling. And every incline makes a difference.