For the 2013 Consumer Electronics Show, HP unveiled a unique process for developing new products based on careful analysis of consumers’ wants and needs. The TracyLocke HP team brought this process to life and used it to showcase the products that grew out of this insightful approach. Life-size personas representing the four consumer segments – Aspirers, Pragmatics, Thrill Seekers and Fashionistas – were surrounded with short quotations expressing the way they expect technology to fit into their lives. All around them, in stylized settings, were the corresponding HP printers and PC. Guests were taken on guided tour that allowed them to experience a bit the lifestyle of our consumer segments, their shoppers. Was the HP Experience a success? Our customers seemed to think so.
“…appreciated seeing live demos….”
“Excellent use of personas to deliver the product message….”
“The Officejet Pro… is the best new thing I’ve seen at CES.”
-- EMEA reseller