INSIGHT
Millennials are less focused on traditional measures of wine quality that previous generations, with less cash to burn. They are in pursuit of new experiences and are craving special moments to toast, rather than wait for the traditional life achievements past generations honored.
IDEA
Martini & Rossi believes you shouldn’t need a reason to pop a bottle of bubbles, and are giving women everywhere the permission to break the rules and pop whenever they please.
This year, we’re dodging tradition, doing away with stuffy occasions, and making our own rules.
So, whether you and your friends are binge watching the Bachelor, getting together for book club or catching up JUST BECAUSE, bubbles will be there.