OPPORTUNITY
Category leaders do not activate during Day of the Dead or Halloween, which creates an opportunity for emerging Tequila brands to own the space. Smaller, more authentic tequila brands that leverage Day of the Day over-index during a selling period that is second only to Christmas.
INSIGHT
When shopping, Millennials prefer an “experiential” retail environment, where shopping is more than a transaction and the pleasure of being in the store isn’t limited to the goods that customers take home.
IDEA
Cazadores will immerse shoppers in a thematic retail environment with authentic displays, drink serve and limited-edition packaging that connects consumers to the occasion.